Raffles College of Higher Education, breathing new life into a once-tired identity was paramount. Reenergizing appeal among eager young students ready to embark on creative careers in fashion, graphic, and product design. With some visual wizardry, I reworked the old brand into a friendly face ~ playfully transforming the ‘r’ and ‘d’ into a smiling character, and incorporating a ‘+’ to symbolise top grades and a positive outlook for the future. The new brand carries an upbeat, fashionista vibe ~ with brave, captivating colours that inject heart, envy, and aspiration into a brand reborn.

What unites Raffles with its audience is an authentic belief that creativity is for everyone ~ that with dedication and opportunity, anyone, regardless of background, race, or religion, can achieve remarkable things. Through inspired design and purposeful storytelling, the new brand celebrates education as a catalyst for transformation ~ empowering individuals to elevate not only their own futures but the wellbeing of their families and communities.