My mission is simple: do good work, for good people, who strive to make the world a better place to be. I’ve been reimagining and making stuff for over 20+ years. Creating isn’t a job, it’s baked into my DNA. Along the way, I’ve worked with some brilliant people and even collected the odd National award. Putting bragging rights aside, I’m a down to earth chap, who likes to have a laugh and has a big heart for what I love to do.
Clients:
Arts & Festival: Reel Earth Film Festival, Two Wheel Rides, Singapore Ballet, Budapest Opera, Vancouver Opera, NZ Symphonic Orchestra. Fashion: Paul Smith, John Smedley, IceBreaker NZ, Wrangler Jeans, Coca Cola Fashion, Speedo, Adidas, Footlocker. Apparel: Red Chili, Helly Hansen. Sustainability: Carbon Capture Institute, City of Sydney Council. Environment: Enviro Schools, Greenpeace, Bob Brown Foundation, Carbon Capture Institute, Canadian Science. Technology: Philips Design, Bang & Olufsen. Design: Carl Hansen & Sons, IKEA. Sports: All Blacks, Olympic Games. Motor: BMW, Triumph Motorbikes. Tourism: Thomas Cook, British Rail, Signature Holidays, British Airways, TravelBag, TravelEx, British Tourism Council.
Services:
Brand
Creation
Refinement
Story telling
Logo & Naming
Strategy:
Product
Service
Journey
Sustainability
Community
Social Enterprise
Design:
Thinking
Product
Print
Packaging
Editorial
Print
Exhibition
Experience
Image:
Art direction
Photography
Film concept
Advertising:
Print
Radio
Copywriting
Campaign
Illustration:
Character
Development
Process & Steps to success:
1. Discovery: I cut straight to the core of your business – what you stand for, what sets you apart from the competition, what resonates with your market, and why customers choose you. That clarity fuels fearless ideas and sharp strategies that demand attention.
2. Ideation & Strategy: Armed with the insights from Discovery, I craft a brand strategy that locks in with your business goals and pushes you forward. This is where we nail your positioning, sharpen your personality, fine-tune your voice, and lock down the key messages that matter. The result? A no-nonsense blueprint that drives every creative move and makes sure your brand shows up loud, clear, and impossible to ignore.
3. Design: Now for the good stuff — the design stage. With the strategy locked and loaded, it’s showtime. This is where your brand explodes into life — through bold logos, vibrant colour palettes, killer typography, and imagery that hits straight in the feels. Every element is crafted to amplify your identity and spark an emotional connection that sticks with your audience.
4. Delivery: I roll out your brand across all key touchpoints — marketing materials, websites, packaging, social media, and more — ensuring every element is cohesive, consistent, and beautifully executed. I also provide practical brand guidelines, empowering you to manage and grow your brand with confidence over time. Then we celebrate, have a few pints, and look forward to your success!
About Pal
Creative Director + Founder + Chief Happiness Officer + Explorer
I’m a fearless Creative Director with 20+ years of international experience. I bring a bold style, sharp strategy, and a wicked sense of humour to everything I do. I’ve shaped brands that make people stop, look, and feel something real. There’s nothing better than channeling my creative energy into a mission that matters. Armed with a postgraduate degree in Design Enterprise (Social Innovation) and an unshakable love of adventure, I kind of live and breathe purpose-driven creativity. Outside my work, I’m presently the founder , the mover, the shaker of Freedom Sneakers – sneakerfeedom.live a fresh and novel feel-good sneaker brand, with a huge heart and serious feel good attitude. Freedom Sneakers aims to help shift the dial one step, skip and jump at a time. Outside the studio, I have an addiction for wild adventure, across far-flung corners of the globe and a fierce passion for social enterprise. I like to combine the two in my curveball fact finding missions.